Branded Interactions: Creating the Digital Experience (ENG)

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touchpoints and billboards are everywhere: the interface is now the brand. This practical guide steers you through the process of digital brand design in five key phases: • discovering a demographic• defining an action plan• designing an interface• delivering a quality product• distributing the design to the marketplace A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity. Informed and practical, and packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies, this lively book is crucial reading for anyone involved in the design of interactive brands. CONTENTSSetup: 1. Briefing the Team; 2. The Team; 3. Project Planning; 4. TechnologyProcess: 1. Workflow Models; 2. Branded Interaction Design Process    The Analysis Phase    Define: The Strategy Phase    Design: Concept and Design    Deliver: Documentation and Production    Distribute: Rollout BIxD & Progression Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.

MOJE KNIHOVNY