Fashion Design: A Guide to the Industry and the Creative Process (ENG)

Fashion Design: A Guide to the Industry and the Creative Process is an inspirational book for budding fashion designers. Fashion designers at all levels of the industry face the challenging task of blending business and art to create both commercially viable and creatively exciting products each season. In this book, Denis Antoine introduces a wide variety of creative methodologies of design ideation, development, and presentation, supported by inspirational visual content—fashion photography and illustration, sketchbook artwork, technical drawings, and infographics—and informative case studies. Aimed at fashion students across the world, the book follows the design process from historical and commercial context to final collection presentation. Fashion Design gives a unique overview of the exciting and ever-changing fashion industry and aims to shed light on this exciting, creative role for all those interested in joining the fashion industry. Contents include: • The history and business of fashion • Brands, consumers. and trends • Inspiration and research • Creative Textile development • Design development • Presenting a collection • Portfolios and resumes Featured Designers: Alexander McQueen, Coco Chanel, Issey Miyake, Eudon Choi, Christopher Raeburn, Holly Fulto, Elaina Betts, Cucculelli Shaheen

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