Happening 2: Design for Events (ENG)

This inspiring book is a visual feast of global event designs which is a must for brand innovators and identity wizards.

Happenings are very much still happening – more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it’s both memorable and photogenic.

Happening 2  covers over 60 stunning spectacles – from fashion shows to festivals and exhibitions to exclusive product launches – that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences.

Happening 2  travels the globe to cover memorable moments by the likes of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and teamLab, revealing how the designers translated their concepts from page to platform. The event industry monumentalises the fleeting, and Happening 2 does the same.

Features

Successor of the highly successful book Happening, which was the first event design book published by Frame. Reference book with over 60 recent and extraordinary events from around the world, divided into the following chapters: Exhibitions, Fashion Shows, Indoor and Outdoor Installations, and Openings & Launches. Presents work of well-established designers and studios, as well as work of young talents. All designers are based in the United States, Europe, Asia or Australia. With the layout having a major focus on imagery and categorised according to the theme of each project, the articles in this book take readers on a journey through each event. The definitive book on event design that features the whole spectrum of experiences (from fashion shows and festivals, to product launches), while other competitive titles only focus on one or two individual sectors per publication.

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