Management of Art Galleries (3rd edition) (ENG)

The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Reschs insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical. Review "Magnus gives the art world plenty to think about."―New York Times "At its core, Magnuss study explores the financial challenges facing galleries today. Anyone in the field can gain insights from his observations and research."―Artsy About the Author Magnus Resch lectures on cultural entrepreneurship at Europes leading business school: the University of St Gallen, Switzerland. Resch studied economics at Harvard University and at the London School of Economics (LSE). Resch is the author of the previous two editions of Management of Art Galleries and the co-author of 100 Secrets of the Art World.

MOJE KNIHOVNY