Surfing. 1778-Today (ENG)

Welcome the most comprehensive visual history on all things surfing. With more than 900 images and essays by today’s leading surf journalists, this platinum publication spans photography, fashion, film, art, and music to chart the evolution of surfing culture from its first mention in 1778 to today’s global and multi-platform phenomenon. This platinum tome is the most comprehensive visual history of surfing to date, marking a major cultural event as much as a publication. Following three and a half years of meticulous research, it brings together more than 900 images to chart the evolution of surfing as a sport, a lifestyle, and a philosophy. The book is arranged into five chronological chapters, tracing surfing culture from the first recorded European contact in 1778 by Captain James Cook to the global and multi-platform phenomenon of today. Utilizing institutions, collections, and photographic archives from around the world, and with accompanying essays by the world’s top surf journalists, it celebrates the sport on and off the water, as a community of 20 million practitioners and countless more devotees, and as a leading influence on fashion, film, art, and music. An unrivaled tribute to the breadth, complexity, and richness of surfing, this book is a must-have for any serious player on the surfing scene and anybody who aspires to the surfing lifestyle. As one surfing scribe has declared, “There has never been a book like this, and there will never be another one again.” The editor Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best-selling All American Ads series. *Hardcover, clothbound, with 1 fold-out and ribbon bookmark, 29 x 39.5 cm, 592 pages, in cardboard box with handle

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